HomeNews25 Black-owned Businesses to Support

25 Black-owned Businesses to Support

If 2021 taught us anything, it’s how to be more thoughtful about the brands we support, whether it’s supporting a good cause or choosing to shop from small businesses.

We’ve found a ton of Black-owned businesses that provide superior products that we can use every day, so we’ve rounded up some of our favorites for you below. These are the Black-owned businesses that we recommend you shop for all your daily necessities, from paint shopping to streetwear for dogs to stylish swimwear.

BeautyStat was founded by Ron Robinson, a cosmetic chemist. It is known for creating high-quality beauty products that do the job. One such product is the Universal C Eye Perfector ($65; nordstrom.com), a vitamin C-based formula that’s meant to brighten the sensitive skin around the eye while utilizing CMH repair complex to soothe the skin and reduce inflammation. The lightweight application is great and it instantly firms the under-eye area while reducing puffiness. And if you’re interested in more Black-owned beauty brands, check out the ones we think you should know here.

Kahmune was founded by Jamela Acheampong after she painted a pair white pumps to match her skin to make her nude shoes. After all, everyone’s “nude” is not a shade of beige or tan. The brand is on a mission to offer footwear styles to match everyone’s nude no matter their complexion. The Kennedy Flats ($200; shopbop.com), for example, are available in seven colors to help you find the perfect shoe.

Chari Cuthbert created Bychari to make modern, unique jewelry that was influenced by her fashion approach. Since its launch, the brand’s handmade pieces have been donned by notable figures, from Michelle Obama’s iconic “Vote” necklace to influencers like Chiara Ferragni. Despite being spotted on our favorite A-listers, the brand nonetheless has affordable yet stunning offerings too, such as the Sade Hoop ($70; bychari.com) that’s surely going to become a staple in our jewelry collection.

Melissa Simone One Piece

Melissa Gardner, founder of Melissa Simone Swim, designs some of the most trendsetting swimwear we’ve seen, which is why you’ve likely seen the brand all over your Instagram feeds. How cool is this one piece ($180; revolve.com).

Pernell Cezar and Rod Johnson founded specialty coffee and tea brand Blk & Bold to bring people together through delicious beverages while giving back 5% of its profits to initiatives that support youth community programs, youth homelessness and workforce development. So when you shop the brand, not only are you supporting a great cause, but you’re also enjoying a superb brew — like the Limu Ethiopia Natural Processed, Light Roast Whole Bean ($15.89; target.com) that tastes of honey, chocolate and blueberry. Find out more about its offerings at Target.

If you’re in the market for some high-quality cookware to upgrade your old faithfuls after endless hours in the kitchen this quarantine, you should consider Ayesha Curry’s Collection ASAP. Known for her culinary aptitude, the actress and author’s assortment of kitchenware (the cast-iron Dutch oven, to be exact) even landed itself as part of Oprah’s Favorite Things in 2020. We’d recommend getting your hands on the Nonstick 9-Piece Cookware Set ($109.99; amazon.com) to handle nearly any dish for just over $100.

Erin Carpenter, a professional dancer and choreographer, was frustrated by the difficulty of finding hosiery to match her skin tone. She founded Nude Barre in order to offer proper undergarments for women who are not white. Now you can shop the brand’s collection of hosiery for adults and children with ease, like the Footed Convertible Opaque Tights ($18; shopbop.com) that are made of a soft, stretchy fabric perfect to move around in.

Strolling down the snack aisle of your local Target, you’ve likely spotted these vegan, gluten-free and allergy-friendly treats. Partake was started by Denise Woodard as a way to offer healthy snacks and delicious food for her daughter, who suffers from severe allergies. So if you have a sweet tooth and want to consume only the best ingredients, give the brand’s Crunchy Chocolate Chip Cookies ($6.29; target.com) a try during your next shopping trip, and check out more of the goods at Target here.

Blair Armstrong’s Gilded makes self-care a No. Gilded is committed to making self-care easy and luxurious. This will leave you feeling refreshed. A candle is a great way to start your self-care routine. Get your hands on the brand’s Pink Onyx Marble Candle ($88; gildedbody.com) in your choice of 11 fragrances that will smell as good as this candle looks.

Co-founded by NFL star Russell Wilson, Good Man Brand set out to provide clothes that are stylish and comfortable and have a modern athletic fit, all while supporting the football player’s Why Not You Foundation that focuses on youth empowerment. The brand has a range of menswear essentials such as the Slim Fit Henley (northstrom.com, $98), which will seamlessly transition from winter into spring.

In Areial Lomack’s Twelve AM Co. shoe marketplace, you’re sure to find a pair to complete your next look, whether it be an everyday pair of sandals or that heel you might wear only once. We are in love with the So Good Fluffy slippers ($48; Amazon.com), which look and feel luxurious.

If you’re from the DMV, mambo sauce is likely a quintessential part of your diet. The sweet and tangy sauce, known to be poured all over chicken wings, can give you a taste of the region’s most notorious condiment. Founded by Arsha Jones and her late husband, Charles Jones, Capital City even offers a Sweet Hot Mambo Sauce ($8.59; target.com) that delivers just the right amount of heat — so good it has a 5-star rating at Target. Want more spice? You might also like our roundup on the most spicy foods available on Amazon.

SoapSox is a company that turns bath time into fun. From your child’s favorite cartoon characters to an adorable Jackson the Whale ($9.99; target.com), the brand offers a selection of bath mitts that allow you to insert liquid or bar soap into the compartment of the stuffed animal to keep your kid entertained while they bathe.

Eunique Jones Gibson designed the CultureTags Card Game ($22.98, target.com) to promote culture and connect people. You can play in person or virtually by splitting into teams. Each team must guess the acronym or hashtag shown on the card. Reviewers love it because it’s perfect to play with family.

Zelie was founded by Elann Zelie for She to celebrate individuality, tell stories about travel, friendship, and self-empowerment using plus-size clothing. With sizes XL through 3X and recently available at Nordstrom, the brand’s offerings include everything from velvet robes to vibrant bell-bottom pants. We’re fawning over the Staycation Maxi Dress (from $54.50, originally $109; nordstrom.com) that’s a must-have versatile wardrobe piece.

Streetwear for dogs? Yes, please. Grab your furry friend some drip to match yours like this Tie-Dye Adjustable Mesh Dog Harness ($33.49; target.com) that’s seriously fun. Founded by Christopher Cargnoni, Fresh Pawz aims to provide fashion for dogs unlike anything you’ve ever seen before — products that are high-quality without sacrificing modern style. Check out our vet-approved picks for all things your dog might need.

Converse x Telfar Chuck 70

Telfar is without a doubt one of the most notable names in fashion right now for the brand’s iconic vegan leather Shopping Bag totes that require plenty of patience to get your hands on and are redefining what it means to be a luxury brand. Telfar Clemens created the label, which offers unisex products that promote community and individuality. Telfar recently collaborated with Converse for a collection inspired by vintage athleticwear, including this white Converse x Telfar Chuck 70 ($140; telfar.com) that’s a unique take on the shoe brand’s original Chuck 70.

Powerhandz Anti-Grip Basketball Weighted Training Gloves

Powerhandz, founded by Darnell Jones, and Danyel S. Surrency Jones. They offer athletic and rehabilitation gear that improves performance for athletes, coaches, and fitness enthusiasts. Reviewers of the brand’s Anti-Grip Basketball Weighted Training Gloves ($69.99; target.com) rate these 5 stars at Target for significantly improving their strength, handling and overall ball control on the court.

Are you looking to brighten up an unfinished space with some color? Clare is the brand that will make it easy to shop for paint. Clare was founded by Nicole Gibbons, an interior designer. It offers high-quality, highly pigmented paint options as well as technology, paint samples, and everything else you need to help with your next project. Whether you’re into Current Mood Wall Paint ($59 per gallon; clare.com) that’s an intense green or just want a bright white, Clare offers low-odor, washable and self-priming paints that resist dirt, grime and mildew.

Byron Peart and Dexter Peart created the online marketplace Goodee to empower consumers and creators. Goodee ensures that its supply chain workers are paid a living wage and gives a portion of the proceeds to marginalized communities. Goodee partnered with Nordstrom to curate a collection of ethically made home essentials under $100, like this stunning Goodee x Tala Knuckle Table Lamp ($100; nordstrom.com) that’ll add a unique touch to any space.

54 Thrones, founded by Christina Funke Tegbe, is committed to providing ethically sourced beauty products that pay homage to the diverse array of cultures across Africa by using botanicals grown amongst the continent’s 54 countries. The brand’s Egyptian Lavender + Moroccan Mint Beauty Butter (from $24; nordstrom.com) is one of its top-rated products for being a calming and soothing facial or body moisturizer with a delightful scent to match.

Calvin Quallis’s brand Scotch Porter has all the tools you need for a superior grooming experience that’s sure to leave you feeling more confident — a feeling that inspired him to create products in the first place. You can add the Daily Face Care Bundle (originally $23; scotchporter.com), to your daily routine, regardless of whether you have a beard. This set includes a lotion and a face wash to support healthy skin.

Menasa Bikini Top

It’s never too early to start shopping for that vacation you’ve been dreaming about all quarantine. Be sure to check out Nigerian fashion designer Andrea Iyamah’s eponymous label for swimwear and ready-to-wear statement pieces inspired by ethnic culture and elements in nature, celebrating her own African roots. We’ve long obsessed over the brand’s artful swim collections, especially the Menasa Bikini Top ($105; revolve.com), which comes in a beautiful pastel lilac shade that’s sure to turn heads.

Wrap Life was started by Nnenna, Stella. She wanted to explore her individuality as well as her personal style. Wrap Life was created by Nnenna Stella, who loved to wear head wraps to highlight her natural hair. However, it was difficult to find the right ones so she made her own. Now the brand offers a collection of head wraps, bandies and turbanettes like this Goldenrod version ($19; amazon.com) that’s available in eight shades inspired by the Pantone SkinTone Guide, meant to complement a diverse array of skin tones.

Young people need to see themselves accurately represented in everything, movies included. That’s why Dr. Lisa Williams created The Fresh Dolls (through her company, World of Epi) — so that every girl around the world could see her own beauty through the dolls she collected, thus building her self-esteem. The Mia Fresh Doll, priced at $12.99 on Amazon.com, is praised by reviewers for its realistic representation of beauty standards.


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