- New Airbnb knowledge reveals a spike in home demand for stays after the current easing of journey restrictions; trending locations embody Zambales, Batangas, and Tagaytay
- Extra Filipinos are trying to find getaways lasting per week or longer, at family-friendly villas and mattress and breakfasts
Team Out of City Weblog Hub (www.outoftownblog.com) – Airbnb at the moment launched its new #TravelAsJuan marketing campaign that goals to energise the Philippines’s tourism restoration all through the rest of 2021 and past. As a part of the marketing campaign, the corporate is encouraging Filipinos to rediscover their nation with their family members, whereas celebrating distinctive stays and hidden gems throughout the nation. The #TravelAsJuan marketing campaign additionally aligns with the Division of Tourism’s 2022 plan to rebuild a sustainable, resilient, and inclusive home tourism business.
Responding to the Division of Tourism’s name for Filipinos to develop into “Ambassadors of Enjoyable”, Airbnb’s #TravelAsJuan will work intently with its group of #AirbnbJuanderers together with Filipino Hosts and native content material creators. They may shine a lightweight on the nation’s off-the-beaten-path locations, from lesser-known seashores to mountainous getaways and farms, in addition to ideas for safer journey. The marketing campaign will kickstart by highlighting locations the place intra- and inter-state journey are presently allowed and develop to cowl extra locations as extra cities and provinces reopen.
Airbnb is already seeing surging curiosity in home stays as Filipinos sit up for touring with the platform as soon as extra, following the current easing of journey restrictions. In September, searches for Airbnb Stays in Zambales spiked by over 100% month-over-month* after the federal government introduced journey guidelines permitting Metro Manila residents to journey to areas beneath extra relaxed quarantine guidelines. In the identical interval, searches for Airbnb Stays in Batangas and Tagaytay additionally virtually doubled month-over-month*.
Beachside and nature locations, particularly areas inside driving distance of Metro Manila, stay well-liked amongst Filipinos. Zambales and Batangas, each well-liked for his or her seashores and coves, together with nature-based locations Tagaytay, Pampanga, and Baguio, are presently the prime 5 trending locations amongst Filipino friends on Airbnb. This follows key findings from a YouGov survey carried out earlier within the yr, which discovered that Filipinos wish to journey to nature retreats and locations inside driving distance as soon as they will get again on the highway.
The easing of journey restrictions has spurred Filipinos to shortly plan for upcoming journeys with their household and family members. Whereas Filipino friends on Airbnb are largely trying to find Stays with a length of 1-6 nights, there’s a rising development in the direction of longer home getaways of 1 week and longer, to make up for the previous yr spent at residence. Bigger family-friendly Stays are additionally growing in reputation, as Filipino visitor searches for villas and bed-and-breakfasts spiked by greater than 50% month-over-month*.
As Filipinos eagerly make their journey plans, Gen Zs and Millennials who make up 68% of Airbnb’s community of new Hosts who got here onboard the platform within the first half of this yr are trying ahead to welcoming fellow Pinoys into their properties**.
Amanpreet Bajaj, Normal Supervisor for India, Southeast Asia, Hong Kong, and Taiwan, Airbnb shares: “Filipinos are eagerly anticipating the return of home journey, and search traits on Airbnb point out a powerful, constructive uptick in journey sentiment as restrictions ease. With our vast number of distinctive stays hosted by locals throughout the Philippines, Airbnb provides one thing for everybody by means of our #TravelasJuan marketing campaign, which highlights the great locations, experiences, and communities that make the Philippines such an unimaginable place to expertise for each locals and guests alike. Airbnb is dedicated to being a very good companion to the federal government to rejuvenate the nation’s tourism sector; and assist drive journey that’s extra various, resilient, and empowering for extra folks and communities than ever earlier than.”
Security stays a precedence
Well being and security stay a prime precedence for vacationers as they seek for upcoming journey lodging. To that finish, Airbnb launched the Enhanced Clear protocol in June final yr, the primary overarching standardized tips for cleansing and sanitization within the home-sharing business. Endorsed by the World Journey and Tourism Council, the protocol helps information Hosts throughout the Philippines to offer safer and cleaner lodging for friends.
Airbnb additionally not too long ago introduced a partnership with world supplier Sherpa, a web based device that gives vacationers with real-time journey data on their locations. Vacationers can entry data on COVID-19 associated necessities together with testing, quarantining, and social distancing tips. This can assist friends plan their journeys extra successfully as they proceed to navigate the ever-changing panorama of COVID-19 rules.
*Based mostly on inside Airbnb visitor search knowledge in September 2021, as in comparison with August 2021.
**Based mostly on inside Airbnb knowledge from January to June 2021.