Bridal put on model Mohey’s new commercial that includes Alia Bhatt is going through flak on social media with the netizens questioning the trendy spin to traditional rituals.

The advert states that the Hindu ritual of Kanyadaan ought to be redefined as Kanyamaan. Mohey’s new commercial reveals Alia Bhatt questioning the traditional Hindu marriage system whereby households ‘give away’ their daughters to a different household they wed in.

“Everybody mentioned she is a ‘paraya dhan’. Don’t spoil her an excessive amount of however he didn’t pay heed to such individuals. However on the similar time, he didn’t say that I’m neither ‘parayi’ nor ‘dhan”, Bhatt is seen saying within the 1 minute 40-second-long advert. “Am I an object to be separated, turn out to be a paraiah and be given away to another person? Why solely Kanyadaan? New thought is to consider in Kanyamaan,” the Raazi actor is seen as saying within the advert.

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‘Kanyadaan’ is a Sanskrit phrase which means giving freely the daughter to the household she marries into. ‘Kanyamaan’, the phrase used on this advert, means respecting the brides.

Quickly after the advert was launched on Manyavar’s official YouTube web page, netizens began questioning the model’s newest advert marketing campaign towards the Hindu ritual of Kanyadaan. “First it was Hindu competition and now it’s our practices and customs that are the goal of propaganda, low-cost PR and adverts. Sufficient is Sufficient,” one of many customers commented.

Right here’s how the web reacted on the most recent Mohey advert that includes actress Alia Bhatt