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After roughly 25 years of cigarette smoking, Tim Marchman wished to give up. And but he didn’t wish to grow to be what he calls “a vape man,” the type of one who spends hours in specialty outlets selecting from dozens of digital nicotine supply units, a lot of them fairly elaborate. So he settled on what struck him as the best choice, Juul, a model that for a time was virtually synonymous with vaping.

“Juul is the default,” Mr. Marchman, an editor on the Vice Media tech and science web site Motherboard, mentioned in an interview. “It’s simply plug and play.”

In contrast to another e-cigarette manufacturers, Juul was additionally extensively out there. “In gasoline stations in the course of nowhere, they’ve it,” Mr. Marchman mentioned.

That’s prone to change.

On Thursday, the Meals and Drug Administration ordered Juul Labs to cease promoting its units in the US, citing inadequate and conflicting knowledge from the corporate about doubtlessly dangerous chemical substances that would leach out of Juul’s e-liquid pods. On Friday, a federal court docket granted a brief reprieve to the corporate, permitting it to maintain its e-cigarettes in shops, pending a authorized overview of the F.D.A. order.

Like different converts, Mr. Marchman says he has no plans to return to tobacco, if it seems that he can now not get his favored model of e-cigarette. Nonetheless, he wonders how the F.D.A. order might have an effect on his behavior.

“If I’m going in another country, do I’ve to deliver my vape juice with me?” mentioned Mr. Marchman, who’s 43 and lives in Philadelphia. “The place do I get it? I barely know the place to get it in Philly.”

The F.D.A. order adopted years of criticism about doable antagonistic well being impacts of Juul merchandise and the way it appealed to youngsters with a variety of candy flavors, together with mango, crème brûlée and mint, and with youth-oriented advertising campaigns.

The precursor firm to Juul Labs was began in 2007 by James Monsees and Adam Bowen, a pair of entrepreneurs who got here up with the concept for a tobacco various whereas on a smoke break throughout their time as graduate college students at Stanford College. When Juuls had been first offered in 2015, the model surged in recognition, partly on the energy of a vibrant advert marketing campaign that confirmed younger individuals smiling, laughing and putting poses beneath the phrase “Vaporized.”

By 2018, Juul had grown so widespread that the model title grew to become a verb, with teenagers furtively “juuling” in highschool school rooms and hallways. That very same yr, Altria, the guardian firm of Philip Morris, agreed to pay $13 billion for a 35 % stake in Juul Labs.

Then got here a spate of lawsuits filed by state attorneys common accusing the corporate of encouraging nicotine habit amongst youngsters by way of its advert campaigns. Juul ended up paying tens of hundreds of thousands of {dollars} to settle the circumstances in 2019 and 2021. The corporate’s rise and fall, from Silicon Valley success story to public well being pariah, was chronicled within the 2021 documentary “Transfer Quick and Vape Issues” by The New York Instances.

Though Juul misplaced enterprise after it curtailed its promoting within the wake of the lawsuits, it remained probably the most seen and widespread e-cigarette manufacturers available on the market. For Matthew Luther, 31, who lives in Detroit and repairs leather-based items, the information of the doable ban was upsetting.

“I’ll positively miss the Juuls,” Mr. Luther, 31, mentioned. “I feel they had been higher aesthetically. They’re simple to toss in your pocket they usually’re refillable.”

Like others interviewed for this text, he mentioned he appreciated the easy design of the Juul system, which resembles a flash drive. “The ban appears backward to me,” he mentioned.

The F.D.A. ruling arrived simply as Mr. Luther had elevated his use of Juul merchandise. “I feel it’s simply life, stress, and I’ve been making an attempt to give up smoking cigarettes,” he mentioned.

Rivals to Juul, together with Puff Bar, have grown in recent times. However for a lot of, Juul stays synonymous with vaping units, as Kleenex is to tissues.

“Once I consider e-cigs, I consider Juul,” mentioned Jenny Mathison, who started utilizing the model in 2018. It was the one nicotine various she had discovered that allowed her to kick the Marlboro behavior she had acquired in highschool, she added.

Ms. Mathison, 54, who lives in Rancho Mirage, Calif., and is a full-time caregiver to her disabled husband, mentioned she would possible transfer on to Vuse, a competing model, if the F.D.A. goes by way of.

For Mr. Marchman, the editor in Philadelphia, the F.D.A. order, whether it is upheld, might lead to his turning into the very sort he has lengthy dreaded changing into — a vape man.

“I’m going to finish up with some bizarre vaping rig that I don’t fully perceive,” Mr. Marchman mentioned. “I’m going to have to select a tool, attempt completely different juices. It’s going to be an entire factor.”

Sandra E. Garcia contributed reporting.