DALLAS–(BUSINESS WIRE)–Mary Kay Inc., a world magnificence model and advocate for girls’s empowerment, is happy to announce its membership within the International Shea Alliance (GSA), a non-profit trade affiliation that designs, develops and delivers methods that drive a aggressive and sustainable shea trade worldwide. This new partnership aligns with Mary Kay’s dedication to sustainability and its mission to empower ladies around the globe.

The GSA’s core values are based on selling an inclusive worth chain, fostering a pre-competitive and business-driven trade by making certain sustainability and sustaining confidentiality in all transactions with its stakeholders.

“We’re completely thrilled to hitch the International Shea Alliance,” mentioned Deborah Gibbins, Chief Working Officer at Mary Kay. “This partnership marks a big step in our journey to advertise sustainable magnificence practices. By collaborating with the GSA, we purpose to additional harness the transformative potential of shea in skincare and cosmetics.”

Mamatou Djaffo, President of the International Shea Alliance, expressed her enthusiasm concerning the new partnership. “We prolong a heartfelt welcome to Mary Kay Inc,” mentioned Mamatou Djaffo. “Their stellar popularity as champions of company social duty and sustainability completely aligns with our mission. We’re thrilled on the prospect of collaborating with Mary Kay to drive substantial constructive change throughout the cosmetics trade. Collectively, we purpose to determine new trade requirements for social and environmental duty, transcending magnificence to empower people, promote sustainability, and foster a extra resilient future for the tens of millions of girls who depend upon shea.”

This thrilling partnership between Mary Kay Inc. and the International Shea Alliance within the upcoming 12 months will spearhead initiatives geared toward enhancing the financial well-being of shea collectors and processors, in addition to enterprise essential efforts to revive degraded parklands in West Africa.

Earlier this month, Mary Kay hosted Aaron Adu, GSA Managing Director, and Olawunmi Osholake, GSA Deputy Managing Director, at its manufacturing facility, the Richard R. Rogers (R3) Manufacturing / R&D Heart in Lewisville, Texas, U.S.A. for a web site go to adopted by a gathering exploring synergies and engagement alternatives.

About Mary Kay

Then. Now. All the time. One of many unique glass ceiling breakers, Mary Kay Ash based her dream magnificence model in Texas in 1963 with one aim: to counterpoint ladies’s lives. That dream has blossomed into a world firm with tens of millions of unbiased gross sales drive members in additional than 35 nations. For 60 years, the Mary Kay alternative has empowered ladies to outline their very own futures by way of schooling, mentorship, advocacy, and innovation. Mary Kay is devoted to investing within the science behind magnificence and manufacturing cutting-edge skincare, colour cosmetics, dietary dietary supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, defending ladies impacted by most cancers and home abuse and inspiring youth to comply with their desires. Study extra at marykayglobal.com, discover us on Fb, Instagram and LinkedIn, or comply with us on X (previously often known as Twitter).

About International Shea Alliance

The GSA is a non-profit trade affiliation with 919 members from 39 nations together with ladies collectors and processors, manufacturers and retailers, ingredient suppliers, civil society, analysis establishments and policymakers. By means of public-private partnerships, the GSA promotes trade sustainability, high quality practices and requirements and demand for shea in meals and cosmetics. For extra data, please go to https://globalshea.com.

Contacts

Mary Kay Inc. Company Communications

marykay.com/newsroom
972.687.5332 or media@mkcorp.com