The Australian-born model beloved by Gen Z makes its U.S. debut

SAN FRANCISCO–(BUSINESS WIRE)–a.okay.a. Manufacturers Holding Corp. (NYSE: AKA), a model accelerator of subsequent technology vogue manufacturers, at the moment opened the primary U.S. Princess Polly retailer at Westfield Century Metropolis in Los Angeles, California – a significant milestone within the model’s international retail growth.

The newly unveiled 3,370-square-foot retail house will function roughly 200 on-trend Princess Polly types at any given time and can foster an immersive and interactive expertise that goes effectively past purchasing. Full with aesthetically pleasing digital shows, a glamorous media wall, and personalised product suggestions, the shop was strategically designed to have interaction and captivate consumers whereas additionally serving as a advertising and marketing and content material engine. Bringing to life the sense of group that Princess Polly has grown by way of social media, the shop will host particular occasions comparable to product launches, meet-and-greets with influencers, and styling workshops.

“Opening our first retailer within the U.S. is a monumental milestone for Princess Polly,” mentioned Wez Bryett, co-CEO of Princess Polly. “We’re assured the model will thrive as a bodily retailer and we look ahead to seeing its progress potential come to fruition. Based mostly on suggestions from our loyal prospects, Los Angeles is the best first location to determine our retail footprint within the U.S., and we’re excited to pair the seamless on-line Princess Polly expertise that American consumers have grown to like with the comfort of a brick-and-mortar retailer at Westfield Century Metropolis.”

“That is an distinctive achievement for Princess Polly,” mentioned Ciaran Lengthy, Interim CEO of a.okay.a. Manufacturers. “Shoppers within the U.S. will be capable of discover and take a look at on Princess Polly’s high-quality types in particular person earlier than buying for the primary time, and we’re assured that the shop will enable Princess Polly to forge deeper connections with present and new prospects. I look ahead to watching the model develop its retail footprint inside the U.S. and in new markets throughout the globe.”

“It’s a enormous honor to be the house of Princess Polly’s first retail retailer in the US,” mentioned Louis Schillace, Senior Common Supervisor for Westfield Century Metropolis. “As Los Angeles’ premier purchasing vacation spot, we’re ecstatic to convey the favored on-line vogue boutique to the middle and are optimistic that our prospects are going to really feel as enthusiastic about this partnership as we do.”

The shop will open on Friday, September eighth, at 10am Pacific Time. The shop hours will likely be open Monday-Thursday 10am-9pm, Friday-Saturday 10am-10pm and Sunday 11am-8pm. To buy Princess Polly merchandise on-line, go to us.princesspolly.com.

About Princess Polly

Princess Polly is a worldwide on-line vogue powerhouse, creating each garments and content material for its viewers of trendsetters. As trade pioneers, the Princess Polly digital house is continually evolving, providing prospects an unparalleled on-line purchasing expertise. With an in-house crew of designers and creatives, avid prospects maintain coming again for the newest appears to be like, unique designs and timeless developments. The model’s daring deal with surroundings, group and variety continues to solidify its place because the go-to vacation spot for the conscious and extremely engaged generations. Based in 2010, Gold Coast, Australia. Comply with @princesspollyboutique on Instagram and @princesspolly on TikTok.

A couple of.okay.a. Manufacturers

a.okay.a. Manufacturers is a model accelerator of subsequent technology vogue manufacturers. Every model within the a.okay.a. portfolio targets a definite Gen Z and millennial viewers, creates genuine and galvanizing social content material and gives high quality unique merchandise. a.okay.a. Manufacturers leverages its next-generation retail platform to assist every model speed up its progress, scale in new markets and improve its profitability. Present manufacturers within the a.okay.a. Manufacturers portfolio embody Princess Polly, Tradition Kings, mnml and Petal & Pup.

About Westfield Century Metropolis

A Los Angeles escape like no different, nestled amidst acres of open house and fantastically landscaped out of doors plazas, Westfield Century Metropolis combines on-trend vogue manufacturers, award-winning cooks and culinary experiences, headline occasions and leisure, multi-faceted well being and wellness facilities, public artwork installations, and cultural programming – multi function place. After unveiling a $1 billion makeover in 2017 – the vacation spot now options the West Coast’s first Eataly, a brand new three-level Nordstrom, new two-level Macy’s, totally renovated Bloomingdale’s, in addition to a premium Equinox health membership and spa. For extra data, please go to: https://www.westfield.com/centurycity.

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