HomeTravelUnderstanding Skilled Journey Running a blog: A Case Examine

Understanding Skilled Journey Running a blog: A Case Examine


Journey running a blog is simple, skilled journey running a blog is just not. It’s fairly simple to avoid wasting cash, journey the world and write about it on a journey weblog. Nonetheless, studying easy methods to earn a living as a journey blogger is one other story.

There are various tales to share when travelling, as journey itself is so wealthy on experiences. Household and pals love to listen to from the street, and due to social media, share these tales with their pals.

That’s how a weblog begins to develop. Google search helps to construct up visitors and ultimately a proficient journey blogger will increase the attain of the weblog, not less than if there’s a minimal of high quality within the content material and the location itself. That is essential to know when planning easy methods to earn a living as a journey blogger

In some unspecified time in the future the blogger will see extra potential and would possibly resolve to make it a career and run the weblog full time. What many don’t notice is, that it’s one thing else to run a enterprise and really a media firm. Most new potential skilled journey bloggers shouldn’t have a sufficiently big price range to put money into their enterprise and might ‘solely’ provide you with their time and expertise.

And the time is out of the blue a really essential level, because it’s very robust to run an organization whereas touring. After a few months they’ve to surrender once more and concentrate on incomes cash elsewhere, possibly as a author, digital assistant, social media supervisor, or head again to their former jobs.

Nonetheless, it’s potential to make a residing out of journey running a blog. You’ll be able to learn to earn a living as a journey blogger in case you are hard-working, make investments extra hours than a typical 9 – 5 job, are prepared to lose out on many different issues for years. You have to be up for working for round 3-5 years till it actually begins to pay again and in case you are stuffed with ardour for what you do. This includes excess of simply travelling the world.

This isn’t a straightforward time! If it will be simple, everybody would do it.

Supported by many wonderful folks, Journey Dudes performed a significant position in creating this new skilled journey influencer trade. Journey Dudes developed and is these days nicely established and fashionable amongst an enormous viewers of vacationers. We’re fortunate that it’s run by a very good staff.

Through the years we constructed up an viewers, which now reaches over 4,000,000 folks per thirty days by way of the location and its totally different channels. So we’re not a journey weblog however we nonetheless do weblog and share our private journey experiences. We’re a media companion for conferences like ITB, PR and influencer companies, however we as nicely run our personal social media campaigns.

Our marketing campaign, which received us to Ljubljana Slovenia, we completed an excellent journey. From the second we arrived I noticed that we had been as much as one thing particular, however it took a number of extra weeks for us to show this. We needed to look forward to the ultimate report.

I’ll share the attain and engagement of our 7 day marketing campaign with you. These numbers are very spectacular, however there’s something else which made this journey particular. This was most likely the primary time that there was a staff of 4 journey bloggers on a single marketing campaign who solely centered to create and share content material for one single website.

This was 2016 and from its success we created our much more profitable format of “Explorer Movies”.

how to make money as a travel blogger, Slovenia

This was a brand new step {of professional} journey running a blog, however truly additionally a step again!

A step again? Actually? Why?

Let’s begin with the step ahead first.

We had one videographer who produced 6 movies. One other staff member centered on writing over 28 articles (inclusive many hyperlinks) and one particular person’s job was to arrange the marketing campaign and ensuring that the totally different social media channels would get sufficient content material and figuring out a method.

Everybody of the staff uploaded pictures to the server, which then had been shared by our social media supervisor, ensuring that every particular person put up and photograph will get the very best publicity potential.

We don’t ‘simply’ share one thing on-line. We now have a method in place for every website and channel. That is in order that we will ship actually good outcomes. Although this alone doesn’t do the trick, as you additionally want the correct high quality content material. That is essential to grasp when studying easy methods to earn a living as a journey blogger.

To get the content material we wanted, we created our personal itinerary. This one was packed, however it was us who determined what we will deal with, and what we will promote greatest. This was all in partnership with the Ljubljana tourism board who trusted and believed in us.

We received their assist and tricks to create a becoming itinerary whereas having in thoughts the final message about what they wished to advertise. Sure, clearly a marketing campaign, a press or weblog journey received the goal to advertise a vacation spot.

But it surely was our selection what actions we wished to do and we additionally had our personal price range for meals, in order that we even selected the eating places. That approach we had been capable of create inspiring content material with our personal voice.

More often than not we had been on our personal. OK, probably not, as we had all of the totally different guided excursions. But it surely was essential for us to maintain the journey as pure as potential. We did solely issues what each different traveller may do and expertise. Normally, we had 1-2 guided components per day, however nonetheless at all times a variety of time to discover town and area ourselves.

Not a single day… not even a single hour was a vacation. We had been extraordinarily busy and rested solely throughout a few hours of sleep per night time. Nonetheless, we had a variety of enjoyable and loved this journey to the fullest. My very own personal vacation would look comparable, simply not so jam-packed.

These are main components of the success recipe if you wish to learn to earn a living as a journey blogger.

Stats & Numbers

Views: 524,086 (Twitter, Fb)
Engagement: 70,769 (Twitter, Fb, Instagram)
Clicks: 50,879 (Fb)
Video views: 37,882

estimated Earned Social Media On-line Worth: > € 110,000

The Views are the precise quantity of people that had our Ljubljana content material seen of their timeline. So these numbers are NOT Alternatives-To-See, however precise views.

We received these stats straight from the unique websites the place they’ve been printed. We appeared on the stat’s of every particular person put up and listed the leads to a spreadsheet. We didn’t even examine the views of replies or different posts, however solely centered on the picture posts we shared. So the precise consequence ought to even be larger.

The entire listing of content material is listed in our report back to the consumer, together with every single put up’s attain and engagement. That approach our consumer can see that the numbers are actual and so they can check out these themselves.

We had a large engagement, which properly affected the Earned Media Worth.

Clearly it’s robust to grasp and to comprehend that this result’s stable, because the numbers we delivered are very excessive, particularly in the event you would evaluate these to the prices of the marketing campaign.

That’s why we’re blissful to assist with the detailed listing of our promotion and clarify our outcomes.

The Earned Media Worth is a results of the attain and engagement of our social media exercise and was calculated by an algorithm which compares our attain and engagement with the promoting costs (Paid Media Worth) from social media platforms. These promoting costs characterize a mixture of totally different put up varieties (picture, video, exterior/inner hyperlinks…) and in addition embody costs centered on attain and engagement. Like that it’s potential to get a stable consequence.

The Paid Media Worth is what it will value to have the attain and engagement by way of promoting. This worth is much much less (round €40,000) and in our case nonetheless greater than the precise prices of this marketing campaign. The Earned Media is predicated on that, however contains components just like the belief an influencer has construct up, the Phrase-of-Mouth-Advertising and in addition the Owned Media, the work to constructed up the channels and viewers. If the Paid Media will increase, the Earned Media does as nicely, because the Earned Media is seen as way more helpful, particularly within the journey trade.

Tips on how to earn a living as a journey Blogger: Understanding our numbers

Here’s a far simpler comparability. Think about Adidas would have had the prospect to straight have interaction with their product in a soccer stadium. Not simply the chance that somebody may need seen their banner promoting throughout a soccer match, however straight interacted with them.

We crammed a “stadium” with 524,086 seats, displaying our content material and had 70,769 folks interacting with the “product”. You’ll be able to possibly think about how a lot Adidas would pay for this!

Within the digital world we dwell with numbers, that are exhausting to seize and perceive, as they’re so excessive. Then we have now the digital worth, which is extraordinarily low, in comparison with conventional media costs. You see many media corporations battling the state of affairs they’ve created themselves, by promoting on-line providers beneath regular costs.

Previously and even right this moment it’s nonetheless customary to pay greater than $100,000 for a full-size promoting web page in a printed journal/newspaper with a circulation of round 800,000. With this, you’ll not even know who opened the web page and actually noticed your advertisements. There isn’t a approach that digital costs are even near this worth.

Now within the digital age, you might have media corporations providing a far larger publicity and worth, and never with the ability to pay a correct staff. If a YouTuber, journey blogger or some other influencer reaches an enormous viewers, they need to, in principle, be capable to pay an enormous staff of 20-50 consultants (full time) to assist to run their enterprise. That’s solely in principle and just a few can afford a digital assistant and even much less can afford some additional assist, as digital costs are too low.

Does digital media want print promoting costs? No!

It’s truly not wanted for digital media to have these extremely overpriced promoting charges. There aren’t any costly printer machines, which simply value over €1 million every. The distribution can also be far cheaper on the digital market. All you want are builders and servers. The prices of writers, editors and many others merely keep, regardless of if it’s print or digital.

So every publication ought to truly don’t have any drawback to supply their content material utterly totally free, if their promoting costs would enhance solely barely extra to what was paid previously for print.

So every publication ought to truly don’t have any drawback to supply their content material utterly totally free, if their promoting costs would enhance solely barely extra to what was paid previously for print.

Ought to the trade have an curiosity to pay extra? Sure!

Initially, the trade is searching for publicity. Publicity is these days discovered digitally, but when digital can’t make a residing, then there may be much less choices for publicity. To date the choices are nonetheless there and low-cost, however the high quality of media content material decreases so much already.

Previously a publication was capable of ship out 2-3 folks to create high quality content material for {a magazine} with a circulation of round 20,000 readers. There have been nonetheless one other 20 folks within the workplace working full time to run that journal.

Knowledgeable journey blogger has to do all this by himself, nonetheless reaching a far greater viewers whereas being on the street, producing content material and sharing it. However who’s an expert journey blogger? It’s simple to provide your self this identify and to purchase a number of readers and followers. However this can be a full totally different matter…  We’re proud that we will say that we primarily work with natural attain.

With our Ljubljana marketing campaign we had been very blissful to go a step backwards, in direction of how conventional media was dealing with a visit like this. We had a staff of three within the vacation spot producing way more content material than regular and in an excellent high quality, as every particular person was capable of focus solely on their kind of content material. With this we raised the extent {of professional} journey running a blog on the identical time, as the main target of all 3 folks was on a single website.

how to make money as a travel blogger, Slovenia

So we went a step in direction of the longer term, by going a step backwards.

In studying easy methods to earn a living as a journey blogger, we needed to work very exhausting and for a few years, pushed by ardour and at all times specializing in our strengths, supported by a tremendous group who all share the love for journey.

Do not forget that it takes exhausting work when discovering easy methods to earn a living as a journey blogger and also you’ll be alright in the event you maintain making an attempt!

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